Food & Beverage

High-quality products, the strength of the Greek brand, and organized promotion of Greek foods in international markets represent the competitive strengths of the Food & Beverage sector.

In the last decade, Greek F&B exports have set successive records. In sophisticated consumer markets around the world, the quality of Greek foods have become synonymous with the health benefits and the superior taste of the Mediterranean diet.

The prospects for the sector remain promising with the industry undergoing consolidation, attracting foreign investment, further developing its marketing and branding efforts, and supported by growing consumer demand for healthy and natural foods worldwide.

The Greek F&B sector is also closely associated with Greece’s tourism brand. For millions of people around the world, Greek cuisine is associated with the country’s natural beauty, its Mediterranean climate, and the sense of wellbeing and hospitality experienced in Greece.