Exhibitions / Events

Enterprise Greece organizes integrated actions to promote exports and promote Greek products.

International Trade Exhibitions are a methodical and internationally acknowledged method for promoting products and export companies in foreign markets. Enterprise Greece organizes Greece’s participation in International Exhibitions, aiming at promoting Greek products, reinforcing national exports, developing trade, as well as at highlighting innovation in all sectors of productive activity. The exhibitions promote the healthy competition between the participants, who aim at their differentiation by showcasing the quality of their products and services. This is achieved by utilizing all available promotion tools, such as forms, product samples, shows, private discussions with buyers and consumers, promotional events, etc.

Organizing Greece’s participation in exhibitions abroad

Enterprise Greece aims at organizing technically sound participations which, on the one hand, offer the possibility to new and existing exporters to achieve the best possible result, namely increasing exports and cooperating with more distribution networks and, on the other hand, promote Greece as a country producing quality products and services, making the Greek brand name identical with quality, good taste, health and a timeless quality.

This is achieved by the high-level image of the Greek stands and the services provided to the Greek exporters, also taking into account the high competition by other, mainly European, countries, as well as the significance of promoting Greek products for the support of the national economy.

The exhibitors’ participation model is the “one stop shop”, namely the exhibitors simply state their participation, by paying the cost that corresponds to their stand size, with Enterprise Greece undertaking the overall organization. The benefit for Greek exhibitors is huge since, in addition to the financial cost of participation, they do not get involved in other logistics and can focus on attracting new clients.

Following the end of the exhibition, the exhibitors evaluate all participations, thus helping to better plan and improve Greece’s participation.
If deemed appropriate, the participation in the exhibition is complemented with marketing actions, so as to maximise the result for both the exhibitors and the Greek brand in general. Moreover, the concept of clustering and collaboration between exporters is continuously promoted, in order to limit the cost and achieve an excellent result.

The main benefits for the exporters from the cooperation with Enterprise Greece in international exhibitions are as follows:

• Subsiding & Organizing participation in International Exhibitions.
• Promoting the company in the largest world markets.
• Networking and know how development.
• Continuous support before, during, as well as after the completion of the exhibition.
• Cultivating a culture of national effort in export promotion.
• Providing training for the flawless preparation of the participation.
• Utilizing the benefits offered by Greece’s brand name.
• Utilizing Enterprise Greece’s contact network.
• Participation in Greece’s stand.

The cooperation with International E-Commerce Platforms aims at the digital transformation of Greek export companies, so that they can obtain direct access to a huge customer base with millions of customers all over the world, through e-sales.

Enterprise Greece has signed partnerships with International E-Commerce Platforms that ensure higher benefits for the Greek exporters and, at the same time, provides a large number of companies with the training and technical support they need in order to supply their products and services to the e-market, in a direct and effective way.

STRATEGIC PARTNERSHIP BETWEEN ENTERPRISE GREECE AND EBAY

Beginning of Partnership

On September 1st, 2020, Enterprise Greece and eBay, the world leader in e-commerce, announced their partnership aiming at boosting the Greek companies by enhancing their digital transformation and promotion all over the world.
Aiming at providing Greek companies with access to 182 mil. potential buyers in 190 markets worldwide, through the power of technology and together with the global e-commerce platform eBay.com, this partnership has paved the way to new opportunities, showcasing the value of Greek products in the global market and increasing our export footprint.

 

Phase Α’ of the program for the support of Greek export companies

On September 15th, 2020, Enterprise Greece, in cooperation with eBay, organized an online event, presenting Phase A’ of the program for the support of Greek export companies.

The program comprised a package of benefits that Enterprise Greece has ensured for the companies selected to participate in this Phase A’, which include, among others:

1. Customized training program provided by eBay’s Growth advisors and a support group for successful product posting on the participating companies’ e-shops
2. Higher monthly sales limits in pieces / turnover compared to the actual ones
3. Free subscription to a privileged participation package for 3 months

Phase A’ involved a limited number of Greek companies from the following sectors:

• Clothes
• Shoes
• Accessories
• Jewellery
• Health & Beauty
• Consumer Electronics
• Popular Art
• Toys
• Essential Oils
• Car Spare Parts & Accessories

Moreover, the companies involved in Phase A’ had to fulfil the following conditions:

• Have at least 100 SKUs (Stock Keeping Unit) of products for sale
• Operate as Β2C (Business to Consumer) companies, and
• Online presence (site, e-shop) (a desirable, but not restrictive, factor).

The companies selected in Phase A’ received customized training and support by eBay’s group of special Development Advisors, in order to create their own e-shop on the platform and start selling to international markets, enjoying the privileges and favourable terms of the strategic partnership.

 

A few words on Phase Α’ of the program for the support of Greek export companies

Phase B’ of the program will be addressed to all Greek companies that wish to penetrate international markets, using eBay’s e-commerce platform, regardless of their export activity so far, experience in e-channels for sales, size or operation model.

In previous years, the main way for promoting and showcasing Greek food was to organize Greek stands in major sector trade fairs, which took place each year all over the world and brought together hundreds of Greek companies from various industries, with Enterprise Greece’s support and assistance.

Unfortunately, the unprecedented pandemic led to the cancellation of almost all trade fairs planned for 2020, while the situation also remains uncertain for 2021.
Enterprise Greece goes through every alternative, including the utilization of online Β2Β meetings organized by major international platforms with many years of relevant experience.

The online buyers / sellers meetings constitute an alternative that helps export companies in the current situation, given the restrictions imposed by the pandemic. The online meetings allow to keep in touch with existing buyers and approach new ones, as well as to develop networks with colleagues in the sector, and offers you the opportunity to expand you customer base.

One of the main advantages for the companies participating in these platforms is that it helps them connect with an ever expanding buying public, regardless of time and place. Virtual events now form an integral part of corporate marketing strategies, since they are an innovative method for companies to maximize the performance of their investment from their participation in the platforms, while at the same time they reduce their cost.